• We’re on the hunt for a sports-mad marketing professional with experience in running paid social and digital campaigns
• Work as part of a global team delivering strategy for internal stakeholders and some of the biggest brands in the sports industry
• Move into a role that lets you combine your passion for sport and digital marketing expertise and work on exciting projects every day

What is FANZO?

FANZO is a digital platform that brings fans together to create unforgettable sporting memories in the best physical locations around the world.

We believe that sport experienced alone is meaningless - so we match more than 6M fans in Europe, America, and Australia with our 40,000-strong network of the best bars, supporters clubs and fan zones showing live sport near them via our app and website.

We then work with the biggest brands in sport to elevate the experience with social gamification that brings excitement and competition to the bar, whilst delivering real-world rewards people love, from free drinks to money-can’t-buy fan experiences. Our partners include Carlton & United Breweries, AFL, NRL, Guinness, Heineken, Asahi, UEFA, World Rugby, Six Nations, TNT Sports, Canal+ and ESPN+.

FANZO is for anyone who wants to turn a last-minute winner into a shared experience they’ll remember forever.

A bit about the role

Based in our Melbourne office and reporting into the Head of Marketing, you will be responsible for delivering our paid digital and social media strategy across the global business.

Locally, you will be responsible for executing marketing campaigns specific to the Australian territory.

As lead on paid digital and social, you’ll be expected to develop and execute paid media strategies across multiple digital channels, optimise activity and prepare reports to share learnings and insights with external partners. You’ll also be responsible for developing and executing an internal social media strategy that is aligned to our broader company objectives.

You will be expected to run experiments, identify opportunities for growth, collaborate with the marketing team and communicate any trends, insights, results or learnings with the wider team. You will also have access to a design team who can produce both static and video creative for digital channels.

In the role, you will have five main focus areas:

• Paid campaign management - Development, execution and optimisation of above-the-line digital campaigns Social content management and delivery - Briefing, creation, scheduling and delivery of social content.
• Optimisation and reporting - Ongoing review and optimisation of social strategy and reporting of results to the wider team.
• Social community management - Engaging with and fostering B2B and B2C audiences across social channels, responding to comments and questions and creating leads.
• Australian territory delivery - Executing marketing strategy in the Australian territory including delivery of partner campaigns, SEO content and communications.

Objectives

Your performance will be rated on your ability to, deliver the following objectives: